The Guru’s takeaways:

While it’s always good practice to keep improving your website, it’s more essential now than it’s ever been. This article makes some really good points, which we’ll dive into:

  1. Be empathetic: small business owners need more TLC in these challenging times. Our team at clickguru has been there for them. Little ways we can help make a difference is by not charging our clientele if they go beyond the three hours of monthly concierge service they have to make changes to their websites.
  2. Revise your SEO strategy: this is one where we find small business owners are significantly overpaying for. In addition to tags, metadata, and original content, we also augment this strategy with BLOGs, which we like to use the acronym, Better Listings On Google (BLOG). Blogs are an amazing way for better Google rankings and we write them once per month for our clientele, so they can focus on growing their businesses.
  3. Refresh your photos: updating photos are great, but Google loves new content even more. Keep adding new copy and pages to your website and if you don’t have the time, get your web developer to do it. At clickguru, we include three hours of website changes in our monthly package, so the small business owner doesn’t constantly feel like they are out of pocket for big dollars for little changes.
  4. Dive into your data: Google Analytics is definitely powerful, but does the small business owner really have the time or wherewithal to go through this data with a fine tooth comb and then implement the necessary changes. Very unlikely. That’s why we like to do this for our clients – we analyze the data and send a monthly report along with any recommended edits, so we are constantly augmenting website traffic.
  5. Educate your audience: FAQs or new content to educate customers is a nice value add which benefits the small business owner in two ways: 1. It provides valuable information for customers, and 2. Google loves the new original content generated on the website. Keep this education coming on a regular basis. And remember, if you don’t have time to post it, send the clickguru team a quick email and we’ll post it for you.

As always, feel free to get in touch with us with further questions or a complimentary info session. or 844.744.6649

Get Your SEO Score Instantly!