Every industry has its own language and terms. These words and phrases can be confusing to anyone who is not part of the daily operations of a specific industry, and the digital marketing business is no exception.

To help you understand the terms, acronyms, and phrases regularly used in the digital marketing world, clickguru has created this handy reference guide. Here you’ll find valuable information allowing you to comprehend and communicate your digital marketing needs effectively.


SEO or Search Engine Optimization helps businesses appear organically on page one of Google for a variety of search terms. SEO works really well for companies in the long run as they don’t have to pay per click to get new leads.


SEM or Search Engine Marketing is a common and important tool businesses use to gain visibility on Google and other search engines through the use of paid advertisements.


PPC or Pay-Per-Click is a form of internet marketing where advertisers pay for visitors to reach their website on a per-click basis. PPC has become competitive and expensive, and professional strategy is a must.


CPC or Cost-Per-Click is the cost companies pay Google, Bing, or Yahoo for an individual clicking on a paid advertisement.


GA or Google Analytics is used by businesses to monitor website traffic, performance, and other useful statistics. It is a complementary tool built into the Google platform.


CRM or Customer Relationship Management is a vital tool used by companies to track the relationship with customers and leads. Our favourite software to use is Podio, which is inexpensive and dynamic. It’s also designed to close more business. If you’re still on Microsoft Excel, you’re leaving money on the table.


CTR or Click-Through-Rate is used to monitor how successful an online ad campaign has been. It allows online advertisers to track how many individuals “clicked through” to your ad or website.


HTML or Hypertext Markup Language is the language your web designer uses for creating websites and applications.

If you’re looking for digital marketing services across Toronto, Atlanta, New Jersey, Chicago, Los Angeles, Miami, and other areas, reach out to clickguru. Our mission is to help small businesses grow, and we are focused on our clients’ success.

To learn more about how we can help you, please click here. If you have any questions about digital marketing, please get in touch with us here.

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